Helena Baronheid

Helena Baronheid is an intercultural and leadership consultant, executive coach, and business trainer, bringing over 15 years of experience in global competence and leadership. Her areas of expertise are Latin America, North America, France, Germany and Japan.

Helena works with large groups of company employees following mergers and acquisitions, coaches executives who are in global operation positions or relocating/repatriating to other countries on business assignments, and trains remote teams on cross-cultural communication.   She specializes in assisting managers and leaders in developing cultural self-awareness, intercultural competence, and management and relationship building skills, focusing on practical strategies to cope with issues that arise from cultural and organizational change. She embraces incorporating a comprehensive view of the factors that affect workplace performance, addressing aspects of psychological and social health as well as business communication, conflict resolution, stress-management techniques, change in management, and negotiation styles across cultures.

Helena has provided consulting,  group training, and webinars for executives in a variety of industries, including GMAC, International Paper, Proctor & Gamble, Cargill, Merck, Johnson and Johnson, Monsanto, Harley Davidson, Sanofi-Aventis, Bristol-Myers Squibb, PWC, Pfizer, Software AG,  and Vale Inco.

Helena has an M.A. degree in Latin American Studies from New York University, a B.A. in Social Sciences and Cultural Anthropology from the University of Campinas (UNICAMP), São Paulo, and a B.A. in Communications and Journalism from the PUCC University in Brazil.  Helena worked for IBM Brazil in the Communications Department.  She completed her executive coaching coursework at the Coaches Training Institute through the Co-Active Coaching Model program.

Helena lived and worked in the US for 21 years, and repatriated to Brazil in 2010.


Our reference book

ICM Associates Reference Book Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures

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Leading the Tribe #12: RESILIENCE

by on Monday the 25th of May 2020

Eight years ago, at ICM Associates, we had the intuition that our developed world was somewhat out of breath and that it had to prepare for repeated and devastating shocks. For many industrial and corporate sectors, the issue would be less one of development than one of survival. There had been crisis in 2008 and […]

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