Marc Raynaud

French and Canadien, Partner
   
  Marc Raynaud, French and Canadian, has degrees in international marketing and management from both European (IMD, ESSCA) and Canadian business schools (MBA from the University of Sherbrooke). His interest in corporate culture and international assignments first brought him to ICM as a client and in 1987 he joined as one of the Managing Directors.

 

Marc Raynaud held executive positions in marketing in Air Canada and Bell Canada before joining Aluminium Alcan of France as Marketing and Planning Officer. He then became Sales Manager in the Benelux countries and finally Managing Director of an Alcan subsidiary in France. His interest in corporate culture and international assignments first brought him to ICM as a client and in 1987 he joined as one of the Partners.


 

As a senior consultant, Marc runs team alignment sessions with top managers, helping them define a shared mission, clarify their goals and roles and develop and monitor action plans. He conducts Culture Bridging Fundamentals audits for effective integration processes in international mergers and alliances. He is currently heading ICM's business development in China.

Marc has worked with companies in Europe, North America and Asia. His clients include Volvo, Renault, Air France-KLM, Electricité de France, Gaz de France and TTE.

Marc has published numerous articles on managing across cultures, managing the expatriate experience, and post-merger culture shock. Along with the two other ICM partners, he published Successful Mergers, Acquisitions and Strategic Alliances - Strategies for Culture Bridging, (McGraw Hill, London, May 2002,Beijing 2005).

Marc works in French and English.



 
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