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Margarida
Caldeira Da Silva
Portuguese, consultant |
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Margarida
Caldeira da Silva, Portuguese, has a degree in Economics from
the Instituto Superior de Ciencias Economicas e Financeiras,
University of Lisbon and a degree in International Marketing
from the International Marketing Institute at Harvard University.
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Margarida started her career as Marketing
Director of the União de Bancos Portugueses (UBP) where
she became involved in international public relations. She
was also responsible for training the staff to improve their
contact with UBP's customers and improve the institution's
image.
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Margarida then worked in strategic planning
in the areas of tourism, international trade and industrial
relocation. As director of Macao's Department of Exports from
1982-1984, she reoriented the territory's investment strategy
and revamped the international image of Macao's exports.
Margarida moved to consulting, and now has over 20 years of
experience in this area. She specialises in developing training
programs, particularly in public relations, international
marketing and communication skills and works with her clients
to help them develop internationally. She has experience in
North and South America and Europe. She has been part of ICM
teams for Rhodia, Volvo Trucks, Hydro Aluminium Dye Services
and Chronopost with responsibility for the Portuguese speaking
management teams in Brazil and Portugal.
Margarida works in Portuguese, English and French
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