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A
survey does not only depend on the right tool or the
right technology. Global organizaions must take cultural
differences and biases into account as well. Our intercultural
approach during the entire process will help you to
avoid cultural traps by:
•
Ensuring
that all your important, diverse stakeholders are involved
from the very beginning.
•
Developping
the survey tool and questions with key people to minimize
misunderstandings and differences in interpretations.
•
Adapting
the rating scale of your questionnaire to avoid cultural
influences: the same rating does not have the same meaning
in different cultures.
•
Choosing
the appropriate way to administer the survey to avoid
resistance and build trust in the process.
•
Taking cultural
differences into account when analyzing the data to
provide you with culturally valid comparisons and conclusions.
•
Designing
the communication process and key messages in a way
that triggers commitment in different parts of your
organization.
•
Designing
a follow-up process that motivates diverse groups to
engage in concrete actions together.
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