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An American multinational
specialized in express mail service was strongly
implanted in Africa. It noticed a great disparity
of service in the management practices from one
country branch office to the next in West Africa.
It decided to bring together its 16 branches for
a three-day seminar in Dakar with the following
objectives :
- Get to know the group better
- Reinforce team spirit and, for the first time,
get English and French speaking staff to really
work together
- Exchange best practices in terms of service
- Define a series of new “progress projects”
for each branch
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ICM organized
a seminar that included :
- Interviewing each branch head to identify
their expectations
- Building an interactive activities program,
mixing anglophone and francophone staff
- Implementing a bilingual seminar, in real
time, without the use of external interpreters
(the consultants continuously facilitating in
both languages).
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