Setp 5: Leading from ABOVE The most crucial challenge for leaders will be to build confidence in order to meet the challenges of coming out of the crisis and manage the profound changes we have described in previous posts. Some leaders can do this and generate the confidence needed to keep their teams motivated and […]

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Governmental authorities increasingly focused on economics, growing competition by generics, the implementation of rebate contracts, networks of doctors and an increasing deficits in public health care budgets: these are only a few of the changes that are forcing the pharma industry to develop new strategies not only in research & development but also for sales […]

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