A few months ago, UBS (ex Union de Banques Suisses before it merged with SBS) made it hard in the international press by releasing a complete and precise printed Dress Code with an aim to making sure all of its personnel would match the corporate style and client-centered values in its attire. Everyone laughed at […]

Governmental authorities increasingly focused on economics, growing competition by generics, the implementation of rebate contracts, networks of doctors and an increasing deficits in public health care budgets: these are only a few of the changes that are forcing the pharma industry to develop new strategies not only in research & development but also for sales […]

A few years of providing 360° Leadership Feedback to our clients, we have discovered that you can get all sorts of reactions, from extreme denial on the one hand to authenticity and discovery on the other. The one thing that can make the difference is the quality of the feedback, and this depends on the […]

Is there a limit to metaphors? Why is it that suddenly, big corporations are sequencing their “company genome” and are looking at their “Corporate DNA”, as if their culture had anything to do with genetics? Well, let’s try and answer this, and start with the beginning, the fundamentals: who’s Dad? Who’s Mom? How did it […]

Like mergers, acquisitions and other forms of strategic alliances, international joint ventures (IJV’s) are growing fast. Like these other alliances, failure rates are high. And like in these other forms of market entry or growth, while the business must become global, management and people remain culture-bound, if not local. It’s a new corporate culture In […]

I WANT TO KNOW TO WHICH “CAMP” I BELONG! What is true in Asia is true everywhere: You inspire commitment and earn the loyalty of your leaders and managers by giving meaning to actions and building a strong corporate culture. This creates the “tribe” that makes the difference. This culture must be strong because when […]